I'm Foram Shah, the founder of Pehchaan. With a background in Textile and Fashion Designing from Mumbai, India, I bring a decade of experience in garment designing, manufacturing, and exporting to the table.

After owning and operating my own successful manufacturing and design company in Bangalore, I embarked on a new journey a decade ago, which led me to the vibrant city of Seattle.

Art has always held a special place in my heart, and over the past ten years, I've nurtured a deep passion for it. In my commitment to fostering creativity, I've dedicated myself to teaching art in my children's schools, and I've taken immense joy in organizing city-wide painting events that not only bring the community together but also spread the warmth of kindness.

Pehchaan was born from a desire to support the incredible artisans of India who breathe life into numerous art forms. India's rich cultural heritage is adorned with diverse artistic traditions that deserve recognition and preservation. With an unwavering love for art and a profound admiration for the artisans who create magic with their hands, I am determined to contribute to the continuation of these traditional art forms. Pehchaan serves as a platform to showcase the myriad talents of these artisans and to offer their exquisite creations to the world.

Join us on this journey of discovery, as we bridge cultures through art and provide a platform for India's exceptional artistic heritage. There's so much to explore, and together, we can help these artistic traditions find their rightful place in the modern world.